Business Challenge
- Understanding of Customers for the Product / Service
- Measure relevance of Product / Service for the customer
- Analyze customer feedback for specific aspects of Product / Service
- Unstructured feedback makes it difficult to analyze
Solution
- ML based Sentiment and Aspect analysis of the customer feedback
- Solution for verticals such as Insurance, Healthcare, Personal care and others
- Ability to incremental learning for the solution based on review and edits
- Provides actionable dashboards, ability to search and review for further analysis
- Custom solution based on best suitable model for the review analysis
Benefits
- ML based Sentiment and Aspect analysis of the customer feedback
- To identify strengths and weaknesses of the specific product / service features
- To address customer grievances in specific area of concern
- To come up and track effective marketing campaigns, for effective marketing ROI
- Better customer engagement resulting in increased market share