Sentiment & Aspect Analysis

Business Challenge

  • Understanding of Customers for the Product / Service
  • Measure relevance of Product / Service for the customer 
  • Analyze customer feedback for specific aspects of Product / Service
  • Unstructured feedback makes it difficult to analyze  

Solution

  • ML based Sentiment and Aspect analysis of the customer feedback 
  • Solution for verticals such as Insurance, Healthcare, Personal care and others
  • Ability to incremental learning for the solution based on review and edits 
  • Provides actionable dashboards, ability to search and review for further analysis
  • Custom solution based on best suitable model for the review analysis 

Benefits 

  • ML based Sentiment and Aspect analysis of the customer feedback 
  • To identify strengths and weaknesses of the specific product / service features
  • To address customer grievances in specific area of concern
  • To come up and track effective marketing campaigns, for effective marketing ROI
  • Better customer engagement resulting in increased market share